What is SEO?
You may ask yourself a question “what is SEO?“. We will try to give you the right answer. As the world of digital marketing has grown, so has the importance of Search Engine Optimisation (SEO). In a world where the first results page of Google gets 91.5% of all web traffic, it’s vital your website appears as high up the rankings as possible. But what is SEO? Search Engine Optimisation is the process of improving the visibility and ranking of a website on search engine result pages (SERPs), such as Google, Bing, and Yahoo.
What is the latest statics about SEO?
Source: https://gs.statcounter.com/search-engine-market-share
With over 3.5 billion searches on Google daily, using the right keywords is essential. Other search engines are available, it must be said; however, when you think of this as a pure numbers game, focusing on the market leader can help you target a greater audience. Just look at these search performance stats:
93.24%: Google’s search engine market share in the UK (StatCounter, 2021).
3.91%: Bing’s search engine market share in the UK (StatCounter, 2021).
1.49%: Yahoo’s search engine market share in the UK (StatCounter, 2021).
The data also supports the importance of ranking, as the first five organic search results account for 67.60% of all clicks.
Mobile usage has increased dramatically over the last ten years, represented in the chart below. Mobile and desktop usage is fairly level, with mobile edging ahead. Desktop market share is currently at 49.85%, and mobile at 50.15%.
What are the four types of SEO?
There are four main types of SEO:
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
- On-page SEO is the process of optimising a website’s content and HTML code to make the site more visible to search engines.
- Off-page SEO is the process of promoting a website through link-building and other outreach tactics.
- Technical SEO is the process of improving a website’s infrastructure to make it more visible to search engines.
- Local SEO is the process of optimising your online presence to attract more business from relevant local searches.
Kamil
Kamil Krystman is an SEO expert with 13 years of experience. In 2013, he founded Alfamedio LTD based in London.
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