Boost your sales with 15 hyper-local marketing strategies

June 22, 2020

What do you need to target more than just local markets, but niche markets as well? Well, you need to be hyperlocal in your marketing. To get more clients, consider these 15 strategies.

Keywords: hyperlocal marketing

Considering your first SEO services campaign can be a challenging prospect. Making a name for your business in the white noise of the world web can seem discouraging. So, how can a start-up campaign compete against pre-existing websites when all of them are competing for the same space?

Therefore hyperlocal marketing strategies come into play. In order to optimize your website for search engines, it is not only a matter of selecting the right keywords and constructing your website content accordingly but also of including local and niche keywords to allow you to be more effective for those looking for specific products and/or services in your geographical area.

This reaches even beyond the digital field and extends to communities themselves. In order to gain rankings for your website, continue reading our list of 15 hyperlocal strategies.

1. Return to its beginnings

This idea of hyperlocal advertising goes back as far as advertising itself. The worldwide spread of digital platforms is an almost recent phenomenon. Previously, the geographical reach of advertisers was restricted.

 Whether it was radio, newsprint, billboards, or local TV shows, there was a limit to your presence. This forced advertisers to address and identify directly the wants and needs of people in their cities.

Although the importance of digital advertising is immeasurable, it is still worth remembering these early advertising methods when developing a hyperlocal campaign. They are a useful guideline for your approach.

2. Generate relevant content

The success of an SEO campaign depends on its relevance. Therefore, your offers must be tailored to the needs of your customers to be qualified as relevant. To achieve this, use keywords, as a starting point, which they would look for.

Therefore, when your content is more tailored to your customers, your site will look more appropriate in search engines, resulting in higher search engine rankings. All content for content is just a simple fill-in. You know better than anyone else what your business provides; transform it into lists, articles, and graphics; so your customers will benefit.

3. Moving towards a niche market

Keyword searches according to industry demands are just a starting point, but if you do not go further, you will get lost in the noise. Determine the specific needs and concerns of your customers and develop content based on them. You may feel like you are getting too obscure at times. In fact, it is an advantage when clients with that need are looking for a solution.

The use of niche keywords is similar to planting a flag that is found only by people who are searching for it.  In general, people may miss it, but the ones who need it will surely find it.

4. My business on Google

The SEO campaign will never be crowned with success if you do not give priority to your ranking on Google. This search engine allows more than 90% of searches, and this huge figure is a testament to Google’s complete dominance.

In particular, companies are provided with a tool, known as Google my Business, which allows them to set up online. Thanks to this option, the chances of being ranked increase significantly. When you confirm your actual physical position, you have the advantage of being among the top three companies that figure on the map when searching for a particular query. Your customers’ decisions are strongly impacted by this.

5. Facebook Ads

Although Facebook is facing an unusually challenging year, this does not take away the fact that it continues to serve as a community platform for significant populations. Taking advantage of their advertising platform enables you to place ads with exceptional degrees of precision.

The fact that you have the ability to target only those people who are interested in your business helps you manage your marketing budget, ensuring that very little money is spent on uninterested consumers.

6. Facebook Groups

The creation of a community group is another advantage that Facebook offers. It enables you to better understand people who need and get the most out of your products and services by being the facilitator of an online meeting place for people who share the same ideas.

Business owners must be transparent and avoid sales: the goal is not to sell to all members but to provide them with a place where they can share their concerns, needs, and ideas with people who share the same ideas in their environment.

7. Make your site mobile

Nowadays, the use of the Internet is over 40% done via mobile devices. For this reason, your company’s website must definitely be accessible on both smartphones and tablets.

For service sector companies, there is an even greater need to do this: for instance, if you own and operate a restaurant, you want to guarantee easy access for anyone in the neighborhood needed a place where to eat on the way.

8. Create a homepage for localization

It is important to create a homepage for each of your company’s websites. This will allow you to set up a dedicated Google My Business site. Furthermore, a central point for each region you serve will be available, allowing you to directly serve surrounding regions through your digital presence.

9. Build partnerships with non-competing companies

There are tremendous benefits to developing a strong network within the community. Discover companies in different sectors whose activities are complementary to yours or whose clientele may overlap. Reaching out to each other’s audiences generates an authentic sense of community legitimacy.

10. Partnership with fundraisers

An alternative way to forge a strong local image is by participating in local charities and fundraising events. By collaborating with them, you demonstrate your company’s commitment to the long-term well-being of the community and connect your business to potential opportunities for improvement.

11. Empower Your Employees

The best way to advertise is by word-of-mouth. It is of greater interest to have someone talk about the value of your business than any advertising campaign. Given that your employees belong to your community, you should involve them as brand ambassadors. They are indeed an excellent vehicle for creating strong and positive impressions within the community.

12. Get Reviewed

After word-of-mouth, online reviews come in second place. In fact, 84% of people trust online reviews as much as a recommendation from someone they know.

This is recognized by search engines as an important factor in determining a site’s ranking. Leverage this opportunity to significantly boost your online presence.

13. Use transactional sites

Groupon has sold more than one billion coupons to 32.5 million customers in North America alone. As a result, this has contributed to the creation of a hyperlocal and hypercompetitive discount site industry.

It is possible to gain exposure to a whole new group of local users by partnering with the right transaction site. It’s a great opportunity to raise awareness among potential customers while encouraging them to take risks they might not otherwise have considered.

14. Hit the Streets

Making direct contact with the community provides an exceptional opportunity to make direct contact with the people who live there. While this approach may not be suitable for all businesses, many, especially those involving strong personal relationships, can significantly gain from it.

An excellent model for local marketing lies in the financial services sector. Introducing oneself as an individual rather than a business can generate a genuine trust that advertising fails to create.

Keep in mind that when in public, you are an ambassador for your company and be sure to behave appropriately. Direct communication doesn’t appeal to everyone, so it is important to respect people’s comfort zone.

15. Offer an Unbeatable Experience

With these strategies, it is possible to convince the right people to get on board. Your next step may either contribute to the success or failure of your business.

What your business offers in the first place has absolutely nothing to do with marketing strategies or advertising campaigns: rather, it is the specific products and/or services it markets (unless, of course, your business is marketing and advertising oriented).

Respecting the promises made by your campaign is vital. This goes back to re-emphasizing the importance of word-of-mouth and online reviews: any customer experience may be an advertisement in favor of your company. In fact, only the customers’ experience can define the quality of your ad, whether it is good or bad.

With an unparalleled hyperlocal marketing campaign, all you have to do is seize the opportunity to sell. Much of the future success of your business depends on what you do next. After all, the profits come neither from the Facebook group you run nor the local baseball team you sponsor. Rather, you need to make repeat sales. Providing an unparalleled customer experience is what keeps buyers coming back again and again.

SEO strategies for hyperlocal marketing

Hyperlocal marketing: Bottom line

There are numerous advantages derived from hyperlocal marketing. These include techniques that allow the biggest players to be defeated at the ranking level. By leveraging geographic boundaries and field presence, it is possible to generate a level of relevance that an exclusively digital campaign simply cannot compete with.

Ultimately, as a member of a community, this is your advantage. In addition, your presence in a community carries significant added value. A good optimization strategy prompts search engines to recognize this value and classify your business based on it.

To learn more about strategies for creating a strong online presence, please visit our blog. We have a variety of articles that will meet all your needs, whether you are a seasoned veterinarian seeking out the latest updates or a late bloomer willing to catch up on everything that’s new.


Kamil Krystman is an SEO expert with 13 years of experience. In 2013, he founded Alfamedio LTD, a company that specializes in search engine optimization and digital marketing services for small businesses.

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