What you need to know about keywords

June 30, 2022
seo companies london

Although it’s a popular term that we have all heard, if you are new to SEO, you might be perplexed as to what keywords are and why they are so crucial.
A keyword can consist of one word or a whole phrase. Keywords are essential since they inform search engines about the content of your website’s page and your business.
A keyword is the term people input into a search engine to obtain information on your services. If a user’s search keywords are similar to the words on your site, your website will appear in search engine results.
The more pages and posts you have on the topic, the higher your site ranks in Google Search. Other ranking factors include the content length and quality, technical performance, relevance, and authority of your site.
Google has secret algorithms it uses to pick the best websites, but you won’t make the cut if your material isn’t what people are searching for.
Keywords are not any random phrase that ranks for a high number of results. It is about driving the right amount of new visitors that increases brand recognition and sales.

Keyword Relevancy and Volume

You should consider if a keyword has enough search traffic before deciding whether or not it’s worth it.
Consider the following: “stainless steel handrails” may have a lot of search interest, but if you just offer chrome-plated handrails, your earning potential is low. Make sure you’re targeting terms that result in conversions and income.
If you are unsure whether to use a term, perform a Google search. Look at the sites that appear on the SERPs. Is there anything about these results that makes sense for your business? Are there any advertisements on the results page which indicate the level of competition for this term?

Where to put your keywords

You may use either existing material or new content to direct visitors to your site if you want to target keywords that aren’t already present. To start boosting your Google keyword ranking for keywords that matter to you, consider placing your primary keywords in:

  • Webpage title
  • Meta description
  • Webpage URL
  • Content

Webpage Title

When a person searches for your term, the title of your page is the first thing they notice. It informs them that they’ve found what they were looking for when the keyword they’re searching for appears in the title. Furthermore, Google also pays attention to your webpage titles. Our advice is to use your keyword in the title’s beginning for maximum results.

Meta Description

Users pay attention to meta descriptions, despite the fact that Google does not care about them. A well-written meta description informs users that they’ve discovered what they were searching for and encourages them to visit your site. And thus, indirectly, a higher click-through rate can also help your Google ranking.
Take the time to develop meta descriptions that describe your page and why visitors should visit it. Does your store provide free delivery? Do you have any special offers? Make sure your keyword is included in the meta description to inform customers about this.

Webpage URL

Pay close attention to the URL while creating a new page of material. Keep it brief and use your keyword whenever feasible. Another approach to demonstrate that your page contains material that users are looking for is to include a relevant keyword in the URL.


It’s critical to provide useful content that answers queries and aids visitors in the buying process. You need to include keywords in your content so that Google can display your page to people in the first place. It’s better to give a keyword to a single page and then work hard to optimize it for that very term.
After choosing a keyword, make sure the material you’re producing addresses that term. Use the keyword in your text in such a way that it doesn’t feel tacked on, and put it in the first sentences of the webpage.

Keyword tracking

After you’ve implemented your keywords, you should continue to monitor their performance.
You might be wondering what the best keyword research tool is and whether you should pay for it or try out a free alternative. Ahref offers keyword tracking and reporting on a weekly basis, which is useful because it allows you to analyze how your content changes affect the performance of the keywords you’re targeting. A web analytics tool like Google Analytics can show you if the specific pages are receiving more traffic and whether they lead to more conversions.
The rankings of your keywords vary from week to week as new material is always being produced. That’s why monitoring the performance of your keywords on a regular basis is critical. If the performance of a keyword drops, go back and double-check your content. Is it outdated? Do you have any photographs, videos, or additional information that could be added to make the page more pertinent?
Keyword research is a necessary function of any SEO campaign. It’s critical to maintain your keyword rankings to stay ahead of the competition and continue attracting visitors. You’ll be astonished at how simple it is once you get the hang of it.


Kamil Krystman is an SEO expert with 13 years of experience. In 2013, he founded Alfamedio LTD, a company that specializes in search engine optimization and digital marketing services for small businesses.

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